by Ellen Araujo | Apr 8, 2021 | Trends
The issues related to the inclusion of groups defined as marginalized in society is something that grows and gets more and more established. In this concept, Inclusive Marketing emerges, with the aim of adhering to social causes, understanding the diversity of human...
by Ellen Araujo | Feb 10, 2021 | Trends
The world is in the fourth era of development, both for industry and general market. The revolution 4.0 has already changed the entire world production and is no different for market research. Philip Kotler, consultant, professor and author, considered “father of...
by Ellen Araujo | Dec 20, 2019 | 2019
An important lesson that 2019 leaves is the importance of being close to the consumer, not only to support them on the consumer journey, but also to understand changes in this profile and quickly adapt to new trends. The year 2019 was very rich in new consumer-facing...
by Ellen Araujo | Oct 11, 2019 | Trends
Today’s daily life has become synonymous of hurry, so more and more a movement is gaining strength in various scopes, the Slow Movement, which suggests a slowdown in everyday life. The idea came when Carlo Petrini held a protest against the opening of a...
by Ellen Araujo | Sep 24, 2019 | Trends
After two years of economic recovery (2015-16), credit recovery in 2017 and an election year (2018), projections pointed to 2019 as a year of economic recovery and business opportunities. 1 – Several financial analysts indicate growth of various indicators of...
