InLight Research is a full service research agency blending together quantitative and qualitative methodologies so that we can provide differentiated and timely services with flexibility and great cost benefits.
Consumer Understanding
U&A
Satisfaction & Loyalty
Innovation and Product Development
Idea & Packing Evaluation
Product Test
Brand and Communication
Positioning
Brand Image
Concept Test
Pre & Pos Ad Testing
Ad Tracking
Market Understanding
Segmentation & Positioning
Price Sensitive
Mystery Shopper
Shop Along
Qualitative Techniques: in-depth interviews, ethnographic interviews, focus groups, mini-groups, shop visits, mystery shoppers and workshops.
QuantitativeTechniques: face-to-face interviews, intercept, in-home interviews, telephone interviews, central location and online interviews.
Desk Research: survey, compilation and analysis
Industries
Over the years, InLight has acquired experience in different industries for many national and international clients.
Advertising & Publicity
Automotive
Beauty & Personal care
Consumer Goods
Education
Financial Products and Services
Food
Health
Home Appliance
Pharmaceutic
Retail
Technology
Telecom
