InLight delivers tailored research solutions for international clients through a broad range of research methodologies, delivering agile, flexible, and cost-effective solutions.
What we Do
Qualitative Techniques
Focus groups, mini-groups, in-depth interviews, triads, ethnographic interviews, shop-alongs, home visits, mystery shoppers and workshops/ creative section.
In addition
- We provide fast recruitment and experienced simultaneous interpreters with strong market research expertise.
- We have extensive experience in preparing and adapting screeners and discussion guides with locally grounded strategic recommendations.
- We uses Meta Glasses recording in ours external interviews such ethnographics and shop-alongs.
- Results are delivered in multiple formats, including full reports, executive summaries, or toplines.
Quantitative Techniques
Face-to-face interviews, intercept, in-home interviews, telephone interviews, central location, online interviews, CATI, CAPI, CAWI.
We design, adapt and program questionnaires with local market intelligence, delivering local insights in the format that best fits clients’ needs.
Desk Research
Survey, compilation and analysis.
InLight Solutions
Consumer and Market Understanding
- U&A
- Satisfaction & Loyalty
- Market Potential and Segmentation
- Shopper Research
- Consumer Journey
- UX Research
- Mystery Shopper
- Shelf test & Eye Tracking
Innovation and Product Development
- Idea and Packaging Evaluation
- Product Testing
- Concept Testing
- Price Sensitivity
Brand and Communication
- Brand Value Assessment
- Brand Positioning and Image
- Pre & Post Campaign Testing
- Campaign Tracking
Pharma Research
- Patient Journey
- Pharma Panel: Board-certified physicians across multiple specialties and healthcare professionals throughout Brazil.
Online Research
- Communities and Diaries
- Social Media Monitoring
- Mobile Ethnography
- iHUT (Online Product and Concept Testing)
- Quantitative Dashboards
- Tablet-based F2F Interviews with Real-Time Online Monitoring
- Chatbot Research
- Web Usage Habits and Attitudes
Segments we serve
InLight is supported by a senior team with extensive experience and deep expertise across multiple industries and markets.