What we do

why choose us

You need a partner that understands your market research needs? You want a team of experienced senior professionals combined with personalized service to help you with your market research project?

Whether your need is small or large, basic or complex, qualitative or quantitative, ad hoc or tracking, InLight has the right solution for you!

With our expertise in developing customized market research studies, we work with our clients to construct solid brands and business that are profitable and sustainable.

We are your agile and reliable partner who gives you strategic and local support no matter where your company is.

We are constantly optimizing our planning to improve our actions that take our clients to their goals


In recent years, the world has changed a lot. Digital technology has transformed the way people communicate, as well as our relationship with brands. It is vital that companies clearly understand the trends, opportunities and challenges that exist.

InLight Research is a full service research agency blending together quantitative and qualitative  methodologies so that we can provide differentiated and timely services with flexibility and great cost benefits.

Consumer Understanding

Satisfaction & Loyalty

Innovation and Product Development

Idea & Packing Evaluation
Product Test

Brand and Communication

Brand Image
Concept Test
Pre & Pos Ad Testing
Ad Tracking

Market Understanding

Segmentation & Positioning
Price Sensitive
Mystery Shopper
Shop Along

Qualitative Techniques: in-depth interviews, ethnographic interviews, focus groups, mini-groups, shop visits, mystery shoppers and workshops.

QuantitativeTechniques: face-to-face interviews, intercept, in-home interviews, telephone interviews, central location and online interviews.

Desk Research: survey, compilation and analysis


Over the years, InLight has acquired experience in different industries for many national and international clients, allowing us to tailor methodologies and techniques to each project, ensuring that our partners and clients always get the answers they need.

Here are some of the industries served by our market research experts.

Advertising & Publicity


Beauty & Personal care

Consumer Goods


Financial Products and Services



Home Appliance





Travel & Tourism, etc