InLight Research is a full service research agency blending together quantitative and qualitative methodologies so that we can provide differentiated and timely services with flexibility and great cost benefits.
Qualitative Techniques: in-depth interviews, ethnographic interviews, focus groups, mini-groups, shop visits, mystery shoppers and workshops.
QuantitativeTechniques: face-to-face interviews, intercept, in-home interviews, telephone interviews, central location and online interviews.
Desk Research: survey, compilation and analysis
Consumer and Market Understanding
U&A
Satisfaction & Loyalty
Market Potential and Segmentation
Shopper Research
Consumer Journey
UX Research
Mystery Shopper
Shelf Test
Innovation and Product Development
Idea and Packaging Evaluation
Product Testing
Concept Testing
Price Sensitivity
Brand and Communication
Brand Value Assessment
Brand Positioning and Image
Pre & Post Campaign Testing
Campaign Tracking
Pharma Research
Patient Journey
Pharma Panel
Industries
Over the years, InLight has acquired experience in different industries for many national and international clients.
Advertising & Publicity
Automotive
Beauty & Personal care
Consumer Goods
Education
Financial Products and Services
Food
Health
Home Appliance
Pharmaceutic
Retail
Technology
Telecom
