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Think beyond target demographics and get inspired by your real customers
The issues related to the inclusion of groups defined as marginalized in society is something that grows and gets more and more established. In this concept, Inclusive Marketing emerges, with the aim of adhering to social causes, understanding the diversity of human...
March, women´s month!
The lack of female representation in the market On March 8, 1917, in Russia, approximately 90,000 workers demonstrated against Czar Nicholas II. They fought against poor working conditions, hunger and Russian participation in the war, the protest known as "Bread and...
Marketing 4.0 and how has it transformed market relations
The world is in the fourth era of development, both for industry and general market. The revolution 4.0 has already changed the entire world production and is no different for market research. Philip Kotler, consultant, professor and author, considered “father of...