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Marketing 4.0 and how has it transformed market relations

Marketing 4.0 and how has it transformed market relations

The world is in the fourth era of development, both for industry and general market. The revolution 4.0 has already changed the entire world production and is no different for market research. Philip Kotler, consultant, professor and author, considered “father of...

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2019 was a year of learning!

2019 was a year of learning!

An important lesson that 2019 leaves is the importance of being close to the consumer, not only to support them on the consumer journey, but also to understand changes in this profile and quickly adapt to new trends. The year 2019 was very rich in new consumer-facing...

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