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Happy 2021 Mother’s Day
Mother's Day was designed by the North-American Anna Maria Jarvis to honor the maternal feeling. As it was adopted by other countries and cultures, the holiday acquired different meanings, associating itself with different events (religious, historical or legendary),...
Think beyond target demographics and get inspired by your real customers
The issues related to the inclusion of groups defined as marginalized in society is something that grows and gets more and more established. In this concept, Inclusive Marketing emerges, with the aim of adhering to social causes, understanding the diversity of human...
March, women´s month!
The lack of female representation in the market On March 8, 1917, in Russia, approximately 90,000 workers demonstrated against Czar Nicholas II. They fought against poor working conditions, hunger and Russian participation in the war, the protest known as "Bread and...