research Archives

Happy 2021 Mother’s Day

Mother’s Day was designed by the North-American Anna Maria Jarvis to honor the maternal feeling. As it was adopted by other countries and cultures, the holiday acquired different meanings, associating itself with different events (religious, historical or...

Think beyond target demographics and get inspired by your real customers

The issues related to the inclusion of groups defined as marginalized in society is something that grows and gets more and more established. In this concept, Inclusive Marketing emerges, with the aim of adhering to social causes, understanding the diversity of human...

March, women´s month!

The lack of female representation in the market On March 8, 1917, in Russia, approximately 90,000 workers demonstrated against Czar Nicholas II. They fought against poor working conditions, hunger and Russian participation in the war, the protest known as “Bread...

Marketing 4.0 and how has it transformed market relations

The world is in the fourth era of development, both for industry and general market. The revolution 4.0 has already changed the entire world production and is no different for market research. Philip Kotler, consultant, professor and author, considered “father of...

Adapting the relationship with your clients in times of Coronavirus

Worldwide we are facing an unusual and worrying situation. This pandemic affects consumers’ lifestyles and how companies handle their businesses. In times of adversity, we need unity, solidarity and empathy. What the world faces demands a lot from all of us,...