by Ellen Araujo | Apr 8, 2021 | Trends
The issues related to the inclusion of groups defined as marginalized in society is something that grows and gets more and more established. In this concept, Inclusive Marketing emerges, with the aim of adhering to social causes, understanding the diversity of human...
by Ellen Araujo | Feb 10, 2021 | Trends
The world is in the fourth era of development, both for industry and general market. The revolution 4.0 has already changed the entire world production and is no different for market research. Philip Kotler, consultant, professor and author, considered “father of...
by Ellen Araujo | Mar 26, 2020 | Pandemia
Worldwide we are facing an unusual and worrying situation. This pandemic affects consumers’ lifestyles and how companies handle their businesses. In times of adversity, we need unity, solidarity and empathy. What the world faces demands a lot from all of us,...
by Ellen Araujo | Sep 24, 2019 | Trends
After two years of economic recovery (2015-16), credit recovery in 2017 and an election year (2018), projections pointed to 2019 as a year of economic recovery and business opportunities. 1 – Several financial analysts indicate growth of various indicators of...
