Market Research Trends
Today, being an expert in any domain is much easier than before, and market research is no exception. Posts, blogs, social network, free online applications and platforms, digital and market research tools, and numerous other opportunities are available to all who...
InLight Research Commitment to Privacy and Data Protection
Privacy and protection of personal data is, and has always been, a priority for InLight. We follow the guidelines and requirements of the professional code of conduct applicable to all market research companies (ABEP / ICC / ESOMAR Code of Conduct for Market Research,...
General Data Protection Regulation / General Data Protection Law
On May 25, 2018 the European Union promulgated the GDPR (General Data Protection Regulation) which created a new rule of data protection and privacy, especially after reviewing global data such as the case of Cambridge Analytica and complaints of using fake news to...
What changes with the Brazilian LGPD?
The approval of the Data Protection Law (Law 13709/2018) is an important landmark for the privacy protection in Brazil, however, the complexity of the law and its implementation raises several doubts, both for the consumers as in for the companies that need to comply...