Marketing 4.0 and how has it transformed market relations
The world is in the fourth era of development, both for industry and general market. The revolution 4.0 has already changed the entire world production and is no different for market research. Philip Kotler, consultant, professor and author, considered “father of...
Adapting the relationship with your clients in times of Coronavirus
Worldwide we are facing an unusual and worrying situation. This pandemic affects consumers' lifestyles and how companies handle their businesses. In times of adversity, we need unity, solidarity and empathy. What the world faces demands a lot from all of us,...
2019 was a year of learning!
An important lesson that 2019 leaves is the importance of being close to the consumer, not only to support them on the consumer journey, but also to understand changes in this profile and quickly adapt to new trends. The year 2019 was very rich in new consumer-facing...
IT’S TIME FOR A MOVEMENT TOWARD ‘SLOW MARKET’
Today's daily life has become synonymous of hurry, so more and more a movement is gaining strength in various scopes, the Slow Movement, which suggests a slowdown in everyday life. The idea came when Carlo Petrini held a protest against the opening of a McDonald's...
2019 – Year of economic recovery and business opportunities
After two years of economic recovery (2015-16), credit recovery in 2017 and an election year (2018), projections pointed to 2019 as a year of economic recovery and business opportunities. 1 - Several financial analysts indicate growth of various indicators of the...
Recruitment Quality Control (ABEP)
As everyone knows, the 13709/18 law of personal data protectionn will take effect in August 2020. Law enforcement is broad and will impact the way research and data collection of interviewees / recruits is done. Recruitment companies, market research companies and...
Happy Valentine´s Day!
Valentine's Day: research reveals difference in consumption between couples Google survey shows married and boyfriend habits when choosing the gift for their partners A survey by Google shows that the search for the right gift for Valentine's Day, celebrated on...
What are the differences between the generations X, Y and Z and how to manage conflicts?
Have you ever heard of the different generations who live together in workplaces? Have you ever heard of the differences that each one carries and about the attributes it generates? Comparing generations is very difficult if we think that generations were formed every...
Technological advances for 2019!
Technological advances over the course of this year will continue to influence how consumers browse and buy inside and outside a merchant environment. Euromonitor reviews emerging fast-moving trends we expect to gain traction in the year ahead, providing insight into...
MILLENNIAL MOTHERS
IN THE WEEK BEFORE MOTHER'S DAY, LET'S TALK A LITTLE ABOUT THESE "WONDER WOMEN" – MILLENIAL MOTHERS! The Millennial generation that includes people born between the late 80's and early 90's has bet on the "naturalization" of motherhood. These expectant mothers seek to...
Market Research Trends
Today, being an expert in any domain is much easier than before, and market research is no exception. Posts, blogs, social network, free online applications and platforms, digital and market research tools, and numerous other opportunities are available to all who...
InLight Research Commitment to Privacy and Data Protection
Privacy and protection of personal data is, and has always been, a priority for InLight. We follow the guidelines and requirements of the professional code of conduct applicable to all market research companies (ABEP / ICC / ESOMAR Code of Conduct for Market Research,...