Happy 2021 Mother’s Day
Mother's Day was designed by the North-American Anna Maria Jarvis to honor the maternal feeling. As it was adopted by other countries and cultures, the holiday acquired different meanings, associating itself with different events (religious, historical or legendary),...
Think beyond target demographics and get inspired by your real customers
The issues related to the inclusion of groups defined as marginalized in society is something that grows and gets more and more established. In this concept, Inclusive Marketing emerges, with the aim of adhering to social causes, understanding the diversity of human...
March, women´s month!
The lack of female representation in the market On March 8, 1917, in Russia, approximately 90,000 workers demonstrated against Czar Nicholas II. They fought against poor working conditions, hunger and Russian participation in the war, the protest known as "Bread and...
Marketing 4.0 and how has it transformed market relations
The world is in the fourth era of development, both for industry and general market. The revolution 4.0 has already changed the entire world production and is no different for market research. Philip Kotler, consultant, professor and author, considered “father of...
Adapting the relationship with your clients in times of Coronavirus
Worldwide we are facing an unusual and worrying situation. This pandemic affects consumers' lifestyles and how companies handle their businesses. In times of adversity, we need unity, solidarity and empathy. What the world faces demands a lot from all of us,...
2019 was a year of learning!
An important lesson that 2019 leaves is the importance of being close to the consumer, not only to support them on the consumer journey, but also to understand changes in this profile and quickly adapt to new trends. The year 2019 was very rich in new consumer-facing...
IT’S TIME FOR A MOVEMENT TOWARD ‘SLOW MARKET’
Today's daily life has become synonymous of hurry, so more and more a movement is gaining strength in various scopes, the Slow Movement, which suggests a slowdown in everyday life. The idea came when Carlo Petrini held a protest against the opening of a McDonald's...
2019 – Year of economic recovery and business opportunities
After two years of economic recovery (2015-16), credit recovery in 2017 and an election year (2018), projections pointed to 2019 as a year of economic recovery and business opportunities. 1 - Several financial analysts indicate growth of various indicators of the...
Recruitment Quality Control (ABEP)
As everyone knows, the 13709/18 law of personal data protectionn will take effect in August 2020. Law enforcement is broad and will impact the way research and data collection of interviewees / recruits is done. Recruitment companies, market research companies and...
Happy Valentine´s Day!
Valentine's Day: research reveals difference in consumption between couples Google survey shows married and boyfriend habits when choosing the gift for their partners A survey by Google shows that the search for the right gift for Valentine's Day, celebrated on...
What are the differences between the generations X, Y and Z and how to manage conflicts?
Have you ever heard of the different generations who live together in workplaces? Have you ever heard of the differences that each one carries and about the attributes it generates? Comparing generations is very difficult if we think that generations were formed every...
Technological advances for 2019!
Technological advances over the course of this year will continue to influence how consumers browse and buy inside and outside a merchant environment. Euromonitor reviews emerging fast-moving trends we expect to gain traction in the year ahead, providing insight into...