News

Happy Valentine´s Day!

Valentine's Day: research reveals difference in consumption between couples Google survey shows married and boyfriend habits when choosing the gift for their partners A survey by Google shows that the search for the right gift for Valentine's Day, celebrated on...

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Technological advances for 2019!

Technological advances over the course of this year will continue to influence how consumers browse and buy inside and outside a merchant environment. Euromonitor reviews emerging fast-moving trends we expect to gain traction in the year ahead, providing insight into...

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MILLENNIAL MOTHERS

IN THE WEEK BEFORE MOTHER'S DAY, LET'S TALK A LITTLE ABOUT THESE "WONDER WOMEN" – MILLENIAL MOTHERS! The Millennial generation that includes people born between the late 80's and early 90's has bet on the "naturalization" of motherhood. These expectant mothers seek to...

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Market Research Trends

Today, being an expert in any domain is much easier than before, and market research is no exception. Posts, blogs, social network, free online applications and platforms, digital and market research tools, and numerous other opportunities are available to all who...

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InLight Research Commitment to Privacy and Data Protection

Privacy and protection of personal data is, and has always been, a priority for InLight. We follow the guidelines and requirements of the professional code of conduct applicable to all market research companies (ABEP / ICC / ESOMAR Code of Conduct for Market Research,...

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What changes with the Brazilian LGPD?

The approval of the Data Protection Law (Law 13709/2018) is an important landmark for the privacy protection in Brazil, however, the complexity of the law and its implementation raises several doubts, both for the consumers as in for the companies that need to comply...

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